Scott Purdie

Chris Brogan - Smiles

There's power in smiles, you know. They are actually small human programs that we launch and execute into our environment.

First, did you know that primates smile to indicate fear? Exposed teeth in the ape world only show up in two occasions: to bite things or to show fear. Isn't that jarring to consider? And, depending on your religious perspective, that means that we smile when we're nervous, too. Does that resonate? Does with me.

I just read in Cialdini's book, YES, about studies performed on smiling, and how they improve people's perceptions of the work they're doing, of the service they received, and many other things. I couldn't agree more. My field tests on smiling have been greatly successful. I've learned that smiles can fix several missteps, can improve rocky moments, and can help you navigate confusing social interactions.

Have you ever heard of the Sullivan Nod? This is a nod used by salespeople to earn positive response from you. Here's how it works (restaurant servers use this often):

Server: Can I serve you a margarita today?
You: That sounds great, actually. Haven't had one in a while.
Server: Should I make that a Patron margarita? (nodding while saying this)
You: That will be fine, thanks.

The difference, of course, is about $2 more for the premium liquor, and the server will use this effect throughout the dining experience. Now, whether or not you were interested in Patron, the Sullivan Nod adds to your possibility for saying yes, because we humans mimic the expressions and behaviors of people around us.

Use these powers for good. Smiling at adversaries is often fun. Smile with people who need cheering. Smile as often as you can stand it. If you practice, you'll find results within a week.

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